SPONSORSHIP & EXHIBITION PROSPECTUS

AMPLIFY 2027

PARTNER WITH US

Put your brand and your people in front of an engaged APAC audience of EUC and digital workplace decision-makers — and turn meaningful conversations into pipeline.

04–05 May 2027

Park Hyatt Melbourne

250+ Delegates Expected

THE EUC COMMUNITY. AMPLIFIED.

AMPLIFY 2027

40+

SPEAKERS & PANELISTS

35+

PARTNER ORGANISATIONS

2 Days

IN MELBOURNE

70%+

BUYING INFLUENCE

250+

DELEGATES EXPECTED

40+

SPEAKERS & PANELISTS

35+

PARTNER ORGANISATIONS

2

DAYS IN MELBOURNE

ABOUT WORLD OF EUC APAC

A COMMUNITY BUILT AROUND WHAT'S NEXT

World of EUC APAC is the region's premier community and conference series for End User Computing (EUC), digital workspace, and modern IT infrastructure professionals across Asia-Pacific. Each year our events bring together IT leaders, architects, and solution providers to share what's next in delivering secure, seamless digital experiences to the modern workforce.

AMPLIFY 2027 marks a new chapter for the community. Held over two days at the Park Hyatt Melbourne, the event combines keynotes, technical deep-dives, panel discussions, networking and dedicated partner exhibition space — designed to help partners build real relationships with the people who influence and make purchasing decisions.

C

CONNECT

Meet qualified EUC decision-makers, architects, and channel partners from across Asia-Pacific.

L

LEARN

Be part of two days of keynotes, technical sessions, panels and focused industry discussion.

A

AMPLIFY

Place your brand in front of an engaged, high-intent audience and turn conversations into pipeline.

WHY PARTNER WITH US

AN AUDIENCE BUILT FOR YOUR BUSINESS

AMPLIFY 2027 is expected to welcome the region's largest concentration of EUC and digital workplace decision-makers in a single room. Delegates come to solve real problems — and to meet the partners who can help them do it.

Seniority

40% IT Directors & CIOs · 30% EUC / Infrastructure Architects · 20% Security & Compliance Leads · 10% Channel & Vendor Partners

Industries Represented

Financial Services, Government & Public Sector, Healthcare, Education, Retail, and Mining & Resources

Geography

Delegates travelling from across Australia, New Zealand, and wider Asia-Pacific

Commercial Relevance

A room designed around practitioners, influencers and technology decision-makers in EUC and digital workplace.

70%+

of delegates are expected to hold budget authority or direct influence over EUC and digital workplace purchasing decisions.

Audience figures are indicative planning targets for AMPLIFY 2027 and will be updated as registrations progress. Final audited attendance figures are shared with confirmed partners ahead of the event.

THE PROGRAM

WHAT TO EXPECT AT AMPLIFY 2027

The program is being curated by the World of EUC APAC advisory community around the themes shaping end user computing over the next 12–24 months.

PROGRAM THEMES

Digital workspace transformation and employee experience

AI and automation in EUC operations and support

Security, identity, and Zero Trust for the modern endpoint

Cloud, VDI, and DaaS strategy at scale

Device lifecycle management and sustainability in IT

Platform and vendor spotlights from the AMPLIFY partner community

EVENT FORMAT

Keynote presentations from industry leaders and analysts

Technical breakout sessions and panel discussions

Dedicated partner exhibition hall open across both days

Structured networking functions, including a Welcome Reception and Gala Dinner

Roundtables and birds-of-a-feather sessions for focused, small-group discussion